Connecting people who need a local service with the businesses that provide it.
Lokalne Leady is an independent lead generation operation serving local service businesses across Poland. We run our own search advertising, and pass the resulting customer enquiries to the businesses that can fulfil them.
What we do
When someone searches for a local service — a locksmith, a plumber, a tow truck, a tradesperson — they usually need it now, and they call the first provider they can reach. We run Google Search campaigns for these categories in individual Polish cities, and route the resulting phone enquiries to a local business that performs the work.
Small local businesses get pre-qualified enquiries without running their own advertising. They pay for enquiries actually delivered, rather than committing budget to campaigns of uncertain value. Consumers reach someone who can help with a time-sensitive problem.
How a category gets selected
Candidate categories and search terms
We assemble a list of service categories, the Polish search terms people actually use for each, and the typical market price of the service.
Search demand and cost
Each category is checked against Google Ads Keyword Planner historical metrics — real search volume and cost-per-click — across a panel of representative cities. Categories where the economics cannot work are dropped before any budget is committed.
A small live test
Surviving categories get a limited live campaign in one city. Actual cost per call and actual call quality are measured against the estimate.
Finding the right business
Once a category is proven, we approach local businesses in that trade and city, and agree terms for delivering enquiries on an ongoing basis.
Our software
Steps 1 and 2 are handled by an internal tool we built and maintain. It is a research and planning instrument: it reads historical keyword metrics from the Google Ads API and works out whether a given service category, in a given city, can support the cost of acquiring a customer enquiry.
The tool is read-only with respect to advertising. It does not create, modify, pause or fund campaigns, and it does not touch billing. Campaign decisions and spending are made manually by a person with access to the advertising account. That boundary is deliberate.
- Reads Keyword Planner historical metrics — search volume, competition, cost-per-click estimates
- Compares that cost against the typical value of a customer enquiry in the category
- Produces a ranked shortlist for human review
The tool is used internally by us. It is not offered as a product, has no external users, and does not process data belonging to anyone else.